Carrie Melissa Jones is an entrepreneur, author, researcher, and advisor to community businesses. She has helped hundreds of organizations build thriving online communities that further their success—including Airbnb, Google, Microsoft, Project Management Institute, two U.S. presidential campaigns, and small businesses and non-profits worldwide. In addition, she is the co-author of the book Building Brand Communities with Charles Vogl and holds an M.A. in communication with a concentration in virtual communities.
Carrie joins me to dive into building lasting and strong communities around you and your brand. We deep dive into the difference between communities and audiences, the purpose of your community, and how to take your viewers from audience to community.
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Time Stamps:
00:00 – Podcast Intro
00:55 – Meet Carrie
04:35 – How do we build a community
11:12 – Three steps to take your audience to community
14:59 – How Carrie became a community expert
18:01 – One of Carrie’s hardest lessons
23:33 – The community Carrie has built
26:01 – What Carrie’s business life looks like
31:19 – Carrie’s upcoming goals
43:21 – Where you can find Carrie
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