As business owners, we’re just trying to figure out what it’s going take to be successful and profitable in the most effective way possible. In this blog, I will break down for you how you can build a successful and profitable business with social media.
I have been in this social media game since 2009. Like being a social media marketer in 2009 wasn’t even a job that really existed. I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success.
Objective and Goals
Let’s dive into this! When you’re getting started actually you’re going dive into what your objectives and goals are with your social media. It can’t be something as generic as “I wanna get sales” Sales is the objective of everything, making money as our bottom line. So let’s assume that that’s everyone’s goal.
What needs to be figured out is what other goals that you want to attach to your social media?
Do you wanna make $100,000 a month?
Do you wanna build your list to 10,000 people?
Are you trying to promote yourself as an expert in your industry?
Ask “What are the very specific goals that I want to set and how do I want to accomplish them on social media?” By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you and your bottom line.
Know Your Audience
Now you need to study and know your audience. This kinda goes into knowing who your perfect customer is, who would you sell to, and who would you love to work with? By knowing exactly who this person is you’re going to be able to get those goals and objectives met sooner.
You’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. Like, that’s how this whole marketing thing works. You have to know who you’re talking to so you know exactly how to phrase things, where you should be, what you need to offer them, and how you’re going to do that.
Where Does Your Audience Spend Time Online?
Once you know who you’re talking to, you’re going be able to figure out where it is that they spend their time online. Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics really like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube.
You have to pick the platform that’s going to talk to your audience the most.
The platform that my audience likes most is YouTube. But I also know that my secondary platform is Instagram because that’s where I can connect with people in a totally new, fun way versus what I do on YouTube which is to inform and educate you.
You need to figure out where your people spend most of their time and you usually can dive into it by those demographics.
Study The Content That Performs Best
Once you know the platform, you need to study the kind of content that performs best on that platform.
For the most part, you can probably bank on the fact that video of some kind is going to be a really important part of what you’re going to create.
- If it’s Instagram doing stories and reels is really vital to your success.
- If you’re on YouTube, long form content is going be successful.
- If you’re doing something on Facebook or Twitter you’re going probably want short form video content.
Whatever the mediums are that performed best on those platforms, you need to figure out what those are, study them, and analyze them so that you’re going to need to create content. That’s going to be what is most effective for your audience and help you accomplish your objectives and goals.
Do You Have The Skills & Time?
When it comes to creating content and using the platform, you need to ask “am I skilled enough to make this happen?”
So a little story about your girl Desiree. From day ONE of being on YouTube, I have had an editor. I knew it was so important for me to be creating content on YouTube to help you that I needed to remove any barrier I had that would stop me from being on YouTube. As a mom, a military wife, and an entrepreneur I had a ton to do and not a lot of of time to do it.
Trying to add in this other thing to all the things I was already doing, video editing was just not a skill I was willing to develop or something I was willing to sacrifice time to learn. By hiring an editor, I was able to take out that barrier and in-turn accomplished what I need to get accomplished with my YouTube channel.
When you’re really analyzing the kind of content you need to create for specific platforms, look at the skills that you have that can allow for you to create that content. Then decide, if you need help to get them done.
Next, you’re going to need to figure out what your lead capture is. A lead capture is going to be how people can continue to connect with you via email. The money is in the list.
You need to make sure that you have a way to offer your audience extra value through a lead capture and in-turn, you’re going to be able to communicate with them on the regular, through that email list.
Figure out what your too-good-to-be-free offer is that you can give to people to get them to give you their email?
There are a ton of options:
- How to do guides
- Digital products
Having a lead capture is going to be vital for how we’re going to make all of this work to accomplish that goal and objective.
Have A Plan
In order for social media to work for you you need to have a plan.
There is no ifs, ands or buts about this.
If you don’t plan out what you need to create with the message and when it needs to go out, like you’re going to be drowning and squandering this amazing online opportunity.
The vast majority of people that don’t find in success on social media fail because they’re not consistent. They don’t have a plan and they haven’t done all these other things that we’ve talked about. They’ve just been like, “Some guru told me I needed to be on Facebook or Twitter and so I just started randomly posting stuff where I was like, pushing my message and trying to sell them crap and it didn’t work, and therefore, I don’t think it works.”
Basically, they are just doing it wrong.
They weren’t creating a plan based on the content that supports the platform that their target audience is on to help them meet their objectives and goals. Are you seeing how I keep bringing this all together?
We really just need to make sure that whatever you’re doing you’re planning out very specifically. How you’re going to break down your plan is going to include what content you need to create, what days it needs to go out and how you’re going to tie it back to your lead capture to accomplish your goal and objective.
These are the big pieces that we need to think through on a plan. Let’s say you’re going to create a long form video content piece to put up on YouTube. You know that your publishing day is going to be the first Thursday of the month.
By knowing what you need to create and when it needs to go out you can then tie it back to your lead capture to accomplish your goal and objective. You don’t want Willy-nilly to be creating things.
You don’t just wanna post a post.
You wanna make sure everything comes back to the goal, the objective, the content, and the audience that you’re talking to.
Create The Content
Now that you have a plan, you have a lead capture, you know who you’re talking to, you know where you’re going do all this, it’s time to create the goodness.
The plan tells you what you need to create. Once you have everything created and you know when it’s supposed to be published, now you need to schedule it, right?
So the point of what we’re trying to do is a little bit of set it and forget it.
I’m a true believer in create smart, not hard. I want you to make sure that everything that you’re doing is purposeful and also going to allow for you never to miss a beat when it comes to that calendar.
Take the plan, create the content, and then schedule it out.
Now, once you’ve done this like, once you did the meat of the work, you have done the bulk of the work. Now the next step is to build relationships. We build relationships online is by being present and active.
While your content is posting you need to be engaging in other pieces of content. I love using tools like a Dollar Eighty to track different hashtags on Instagram to easily engage with them. I like going into different groups around my industry or my desired target demographic and answering questions and just being present and praising people and celebrating and answering questions that I can.
You have to be present. You have to engage. You have to be a part of the conversations.
If you’re not going to find a way to build a relationship why is anyone going to care about you? You cannot have a one-way conversation with people on the internet. You don’t have one-on-one conversations with people face-to-face. You don’t go to networking events and talk to them and you don’t hop on a Zoom and just talk at people, right? You need to participate in the conversations. And that is how you’re going build relationships, build credibility and drive people back to your social media which is set up to do the thing.
This will get you leads and help you reach your goals and objectives.
Analytics & Adapting
You have to make sure that you’re testing and adapting. Testing is something everyone hates because sometimes the things that we do fail. Sometimes things that we do suck. And sometimes the things that we do flourish and we’re going to have major amounts of success but we’re not going know what any of those things are until we test them out.
Give it a good solid month to see how things are going and figure out what worked, what didn’t work, what you can do to adapt, what you can change, what you can repurpose. We know that posting that long form video on Thursday didn’t succeed because you should have posted on Tuesday at night versus Thursday in the morning.
Really sit with the data and the information that you’ve created and figure out what you’ve done right, what you’ve done wrong and how you can adapt.
Without this part, you’re not going to be able to grow, adapt, and figure out what to do next. You’re not gonna nail this out the gate. When was the last time you nailed anything out the gate consistently?
You have to give it time.
You have to practice.
You have to keep going.
Now, when it comes to doing all of this it’s a lot of work and I’m here for you. And I understand that you, as a busy business owner do not have a lot of time to figure out how to do this or get on that hamster wheel of creating content piece after content piece.
That is why I would love for you to check out my one video challenge. This is a 7-day challenge where you can break down and learn everything that you need to know to take one video and make it the pillar of all of your content marketing for an entire month.
You get all the details for that over onevideoclub.com where you’re going to get set up with this challenge. I promise you’re not going to regret checking this out.