We live in an amazing time where you can create so many awesome, unique, and different forms of content to put on Instagram. From Square to vertical or image or video, your options are aplenty.
The struggle comes in when you are trying to create the right SIZE content for the different content options. If you make something amazing it can fall flat if it is the wrong size or orientation.
In this article, I will break down the 12 different Instagram images and video sizes. And as a bonus, I have partnered with Kapwing to bring your downloadable and useable templates you can use when creating engaging images and videos.
I break this down into three categories: Images, Covers, and Videos.
If you select the BLUE LINK for each size, you can download the template or use it over on Kapwing, my partner in helping to get all these to you.
Instagram Dimensions
Images
Square images – 1080px X 1080px
4:3 – 1080px by 1350px
Landscape – 1080px X 608px
Story images – 1080px by 1920px
Carousel – 1080px X 1080 OR 1080px by 1350px
Cover sizes
IGTV covers – 1080 X 1920
Reels cover – 420 x 654
Video sizes
Square – 1080px X 1080px
Landscape – 1080px X 608px
4:5 – 1080px by 1350px
Story Video – 1080px by 1920px
IGTV – 1080px x 1920px
Reels – 1080px X 1920px
This will help you plan your content to level up your Instagram feed and ultimately drive more traffic to your brand and business.
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