How to Use Instagram Guides

What the what are Instagram Guides?! Let’s dive in!

If you need to see a visual, I have a YouTube video for you as well:



So…what are they again?

Guides are Instagram’s way of organizing your content so you can make a collection of tutorials, examples, etc. Essentially, you can organize your content by category to make it easy for your followers to access. 


Guides are an easy way to repurpose the content you’ve already shared.


You can create a guide using your own posts or posts you have Saved. In this example, I’ll be using my saved posts. 


The cover post for your guide will have to be a photo that you’ve already posted on Instagram.


How to post a Guide:

Make your way to IG and hit the plus sign to make a new Guide. 


  1. Choose guide type: 
  • Places: Recommend places in your city and beyond
  • Products: Recommend your favorite products
  • Posts: Recommend posts you created or saved 

I will be doing a Post guide in this example. 

  1. Select posts to include 
  2. Add title & description
  3. Add a caption for each individual post in the guide 
  4. Share your guide! 


These post into your Guide section on your profile, not directly on your main feed. 



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