As a business owner, you know how important it is for people to visually know who you are and what you have going on.
One of the reasons you were using live streaming is to establish yourself as an authority in your specific niche. I’m gonna tell you how you can level up your online authority with really good branding for your live stream.
We’re gonna be talking about the colors, the appearance, the logos and imagery that you’re using on your livestream.
Whenever you think of Pepsi or Starbucks or Target, you know exactly who they are and what they’re about – their colors, their logo, and adjectives to describe them.
You need to make sure that you establish those exact same feelings when it comes to your livestream.
The three main visuals you are going to need are the colors, logo, and font that you are using for your business. By knowing these three things, you are gonna be able to build a brand board.
This board will drive everything that you create.
As you can see, I have my logo at the top. I have the exact color numbers of the colors associated with my brand and I have some inspiration for content a well. This is the template where everything starts!
My YouTube video offers a visual to show you exactly where you should place your branding on your Livestream. You can add your logos, name, a call-to-action, and even different backgrounds. This tutorial starts at 3:06 – click here!
The point of branding is how things look and what they are visually offering to the customer.
At 8:37 I’ll show you an example of a full-screen overlay.
If you want to create video overlays, you can use a tool called Biteable!
When branding your live stream, I highly encourage you to use the colors and logos you already have with your business or whatever you are promoting on the livestream. Consistency helps establish your brand so people know who you are!