How To Light Your Videos for Video Marketing

How To Light Your Videos for Video Marketing // It’s time to let yourself shine. in these lighting tips for recording youtube videos I deep dive into my personal set up and some tricks and tips how to get the most out of your lighting.

Get the Video Marketing To-Do Checklist here:
• https://www.allinonesocialmedia.com/video-marketing-to-do-checklist
If you’re just starting out with video production, lighting your video shoot can be tricky. There is a big difference in how our eyes perceive light compared to a camera lens.

Cameras need WAY more light to produce a quality image than you might imagine. But there are further nuances to light and shadow to consider when planning a video shoot.

The biggest favor you can do for yourself is to prepare and plan properly.

Whether you’re doing photography or video, it’s a good idea to scout your location ahead of time. Consider the natural lighting entering through windows and casting shadows – be wary that weather can change quickly.

If you have an adequate set of lights (we’ll get into what qualifies as adequate shortly), it’s best to avoid natural light due to its volatile nature. Natural lighting can change in an instant if the sun decides to hide behind clouds, and for video this can be a big issue as lighting changes from shot to shot.

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